Diet Coke, is a sugar-free soft drink produced and distributed by The Coca-Cola Company. Unveiled on July 8, 1982 and introduced in the United States on August 9, it is the first new brand since 1886 to use the Coca-Cola trademark. The product quickly overtook the company's existing diet cola, Tab, in sales.
Diet Coke was sweetened with aspartame, an artificial sweetener, after the sweetener became available in the United States in 1983; to save money, this was originally in a blend with saccharin. After Diet Rite cola advertised its 100 percent use of aspartame, and the manufacturer of NutraSweet warned that the NutraSweet trademark would not be made available to a blend of sweeteners, Coca-Cola switched the formula to 100 percent NutraSweet. Diet Coke from fountain dispensers still contains some saccharin to extend shelf life.
In other countries in which cyclamates are not banned , Diet Coke may be sweetened with a blend containing cyclamates, aspartame, and acesulfame potassium.
In 2005, under pressure from retailer Walmart, the company released a new formulation called "Diet Coke sweetened with Splenda". Sucralose and acesulfame potassium replace aspartame in this version. Early sales were weaker than anticipated; however, Coca-Cola did little advertising for the brand, investing money and advertising in Coca-Cola Zero instead. By late 2009, some distributors had stopped supplying Diet Coke sweetened with Splenda.
Diet Coke does not use a modified form of the Coca-Cola recipe, but instead an entirely different formula. The controversial New Coke, introduced in 1985, used a version of the Diet Coke recipe that contained high fructose corn syrup and had a slightly different balance of ingredients. In 2004, Coca-Cola introduced Coca-Cola C2, which it claims tastes much closer to Coca-Cola but contains half the carbohydrates. In 2005, the company introduced Coca-Cola Zero, a sugar-free variation of regular Coca-Cola.
When Tab was released in 1963, the Coca-Cola Company refused to release a diet soda with the Coca-Cola name, fearing that its flagship brand might suffer. Its rival Pepsi had no such qualms, and after the long-term success of its sugar-free Diet Pepsi(launched in 1964) became clear, Coca-Cola decided to launch a competing sugar-free brand under the Coca-Cola name, which could be marketed more easily than Tab.
Diet Coke and Diet Pepsi have capitalized on the markets of people who require low sugar regimens, such as diabetics and people concerned with calorie intake. In the UK, a 330 ml can of Diet Coke contains around 1.3 kilocalories (5 kilojoules) compared to 142 kilocalories (595 kJ) for a regular can of Coca-Cola.
Coke Zero
Coca-Cola Zero, or Coke Zero, is a product of The Coca-Cola Company. It is a low-calorie (0.3 kcal per 100ml)variation of Coca-Cola specifically marketed to men, who were shown to associate diet drinks with women. It is marketed as having a taste that is indistinguishable from standard Coca-Cola, as opposed to Diet Coke which has a different flavor profile.
In Batman Begins it is evident that the film is part of the superhero genre because of the codes and conventions that can be found within the film.
One of these codes and conventions that can be found in the film is the typical backstory of the superhero and in this case it is of the death of Bruce's parents and how he has an ironic fear of bats. It also tells the audience why Bruce becomes batman which is to get revenge for the death of his parents.
Another feature that is common in the superhero genre is the different array of characters/character types some of which are:Hero (Batman) Helper (Alfred) Princess (Rachel) Villain (Scarecrow). These character types are always found in superhero movies so clearly point out to the audience that this is a superhero movie.
Additionally the costume of Batman is an obvious feature of the superhero genre and with the costume there is also a cape which has been used in superhero movies for centuries and a cape is a classic feature of superhero movies. Lastly it wouldn't be a superhero movie without a bit of action and that is why we see a car chase from when Batman is escaping the cops in the tumbler as he speeds to the Bat-cave to get the antidote for the Scarecrow's weird nerve gas thing that Rachel has inhaled. Also there is a fight scene between Scarecrow and Batman and to keep a bit of excitement Batman doesn't win the fight at first because it is too common and boring when the superhero wins straight away and it is also typical of the older generations of superhero films.
at the very end of the film the is also a clever hint towards the next film of the Batman genre which is a very good feature as it keeps the audience hooked and entices them back to pay to see the next film.
In the uses and gratifications theory The Amazing Spider-Man movies can fall into 4 categories which are; The need to identify because spider-man's back story is that he is just a normal person just like anyone else but it soon changes when he is bitten by a genetically modified spider whilst on a field trip to a science lab and people can relate to this because Peter Parker's life just dramatically changes and someone else's life could be having a dramatic change too. It also falls into the need to be entertained category because after all movies are made to entertain people and I have watched the film numerous times and I can agree that this is entertaining. The next category is social interaction because after you or someone watches a film they have the tenancy to post about their experience on social media and talk about the film to others therefore this film like many provokes social interaction. The final category that this film falls into is the need to escape because in real life superheroes don't exist whereas in the movie world superheroes are very much alive so therefore you can escape the daily grind and go and watch some superheroes.
Camera Shots and Angles
There were a variety of camera shots and angles used in The Amazing Spider-Man some of which include; The long shot where Peter and MJ are talking in the street after MJ walks out of the diner where she works - this shows the whole of Peter and MJ's bodies so we can see any hand gestures/movements that either of them make and we can also see some of the background too. A camera angle which is used is the low angle shot for when Green goblin comes flying in and this shot adds effect to the scene as it makes Green Goblin look larger than he really is to really emphasize that bad guy stereo type. Another camera shots which is used is the extreme long shot which is used at the start of the film and shows the setting of the film, In this case New York City.
Diegetic and Non-Diegetic Sound
In The Amazing Spider-Man there is very little Non-Diegetic sound except for the little bit of music added in to make certain scenes more tense or more romantic etc. Most of the diegetic sound is sounds of gun fire, car engines etc. After all this is set in a city but even if the sound may look like it's coming from within the film some of the non-diegetic is added in later during editing because the sound that was in the film might not have been good enough qualty so be picked up on the microphone so not all diegetic sound that you see in movies is actually coming from the movie.
Mise en Scene
In The Amazing Spider-Man the costume, hair and makeup is very simple with the film supposed to resemble real life there isn't any exotic hair or makeup combinations but there is some good superhero/super villain outfits with spider-man having his legendary red and blue spider suit and Green Goblin with his metalic green and grey suit and they are both very creative, the designers did a great job on the designing of the outfits alot of the lighting in the film is bright light as a lot of the scenes are filmed in the day but for any films filmed at dusk or night time the lighting can easily be dimmed also some of the ways that the characters are positioned can show certain feelings etc. towards each other.
Marvel Worldwide Inc., commonly referred to asMarvel Comicsand formerlyMarvel Publishing, Inc.andMarvel Comics Group, is an American publisher ofcomic booksand related media. In 2009,The Walt Disney Company acquiredMarvel Entertainment, Marvel Worldwide's parent company.
Marvel started in 1939 as Timely Publications, and by the early 1950's had generally become known as Atlas Comics. Marvel's modern incarnation dates from 1961, the year that the company launched The Fantastic Four and other superhero titles created by Stan Lee, Jack Kirby, Steve Ditko and many others.
Marvel counts among its characters such well-known properties as Wolverine, Iron Man, Captain America, Spider-Man and the Hulk, such teams as the Avengers, the Fantastic Four, the Guardians of the Galaxy and the X-Men, and antagonists such as Magneto,Mystique, Green Goblin, Doctor Doom, Dr Octopus and Loki. Most of Marvel's fictional characters operate in a single reality known as the Marvel Universe, with locations that mirror real-life cities. Characters such as Spider-Man, the Fantastic Four, the Avengers, Daredevil and Dr. Strange are based in New York City, whereas the X-Men have historically been based in Salem Center, New York and the Hulk's stories often have been set in the American Southwest.
DC
DC Comics, Inc. is an American comic book publisher. It is the publishing unit of DC Entertainment,a company of Warner Bros.Entertainment, which itself is owned by Time Warner. DC Comics is one of the largest and most successful companies operating in American comic books, and produces material featuring numerous well-known heroic characters, including Superman, Batman,Wonder Woman, Green Lantern, the Flash, Aquaman, Shazam, Hawkman and Green Arrow. The fictional DC universe also features teams such as the Justice League, the Justice Society of America, and the Teen Titans, and well-known villains such as the Joker,Lex Luthor, Catwoman, Darksied, Ra's al Ghul, Deathstroke, Sinestro, Black Adam and Brainiac. The company has also published non-DC Universe-related material, including Watchmen, V for Vendetta and many titles under their alternative imprints Vertigo andAmerica's Best Comics.
The initials "DC" came from the company's popular series Detective Comics, which featured Batman's debut and subsequently became part of the company's name. Originally in Manhattan at 432 Fourth Avenue, the DC Comics offices have been located at 480 and later 575 Lexington Avenue; 909 Third Avenue; 75 Rockefeller Plaza; 666 Fifth Avenue; and 1325 Avenue of the Americas. DC has its headquarters at 1700 Broadway, Midtown Manhattan, New York City, but it was announced in October 2013 that DC Entertainment would relocate its headquarters from New York to Burbank, California in 2015.
Differences Between The Two
One of the main differences between Marvel and DC is that Marvel set all of their films/comics in real life cities such as setting Spiderman in New York City whereas DC set their films/comics in fictional cities such as setting Batman in Gotham City which isn't a real city.
Another difference between Marvel and DC is that DC's characters are heroes first. They got their personalities, flaws and character development later in publication whereas with Marvel their characters were created not as heroes but as relatable normal human beings with flaws and pathetic stories. Their character development is about how they deal with their superpowers.
Sounds Of StarwarsDiegetic Sound Sound whose source is visible on the screen or whose source is implied to be present by the action of the film:
voices of characters
sounds made by objects in the story
music represented as coming from instruments in the story space ( = source music)
Diegetic sound is any sound presented as originated from source within the film's worldDigetic sound can be either on screen or off screen depending on whatever its source is within the frame or outside the frame.Non Diegetic Sound Sound whose source is neither visible on the screen nor has been implied to be present in the action:
narrator's commentary
sound effects which is added for the dramatic effect
mood music
Non-diegeticsound is represented as coming from the a source outside story space. In this scene two of the main characters are having a battle with light sabers and the sounds that can be heard are coming from the light sabers as they are swung and hit together therefore this is diegetic sound. In this scene there are space ships having a battle with each other and you can hear the guns firing and the noise of the ships as they fly past therefore the noise in this scene is also diegetic sound.
In this scene there is non diegetic sound as there is no sound coming from the scene itself and the non diegetic sound is one high pitched key on a piano which makes this scene a bit tense.
In this scene all of the characters are all dressed in similar brown and black colours which match the background showing that this scene is a bit boring.
In this scene everybody is dressed in black whereas the other character is wearing a pink top and has pink hair, this makes her stand out from the crowd and this also shows her as one of the main characters.
In this scene we see scott pilgrim who is the main character and his makeup and hair and also his clothes make him look boring as his t-shirt is very plain and the connotation we usually have with grey is dull, boring, plain etc. And his hair suggests that he doesn't do much with his hair or his life even as his hair is long untidy and needs cutting showing scott is a boring character and doesn't do many exiting things.
